Let’s talk about colour. That glorious visual spice rack of branding. Because while most folks see “red” or “blue,” designers see emotional cues, psychological hooks, and occasionally, clients asking for “that nice shade of success.”
Colour isn’t just decoration—it’s identity. It’s personality with pigment. It’s the outfit your brand wears to the world. And just like you wouldn’t show up to a board meeting in Crocs and a Hawaiian shirt (unless you’re in tech), your logo shouldn’t rock a colour that sends the wrong message.
Red: The Espresso Shot of Colour
Red walks in, flips the table, and demands attention. It says “I’m here,” “Let’s go,” or in the case of most food brands, “I hope you’re hungry.” Passion, urgency, boldness—it’s no wonder fast food joints love a good rouge.
Blue: Trust Me, I’ve Got a Spreadsheet
Blue is your dependable best friend. It says “we’ll handle your pension like grown-ups.” Banks, tech firms, insurance companies… everyone who needs a customer to exhale and think, “Yes. Safe.”
Yellow: Sunshine With an Expense Account
Bright, cheerful, and a little bit bouncy. Yellow brings joy, optimism, and “we’re not your typical tax firm” energy. Great in small doses. Otherwise, you risk becoming a highlighter with a marketing budget.
Green: Nature’s Business Card
Green is “fresh start” in colour form. Perfect for eco-brands, lifestyle coaches, and companies that want to scream “ethical” without actually raising their voice.
Purple: The Velvet Sofa of Branding
Purple has a foot in royalty and the other in Cadbury’s marketing department. It’s for those who want luxury, mystery, or just a splash of quirky sophistication.
In Short…
Colours have jobs. Jobs like building trust, commanding attention, or slipping quietly into someone’s subconscious to whisper, “You like this brand, don’t you?” Choose yours wisely, and your logo works overtime. Choose poorly, and you might just blend into a very beige business landscape.
Need help picking your brand’s wardrobe? I happen to know someone who speaks fluent Pantone.