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Beyond the Logo – Building a Brand That Lives and Breathes

A logo might start the conversation—but your brand keeps it going. In this post, we explore the power of dynamic brand systems that evolve, engage, and show up with meaning across every touchpoint. Because branding isn’t a file—it’s an experience.

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July 5, 2025 No Comments
Design Essentials
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How to Brief Your Designer (So You Actually Get What You Want)

Designers aren’t mind readers—but with the right brief, they can feel like one. In this post, we unpack the key ingredients of a great design brief so you can stop saying “make it pop” and start getting results that actually match your vision.

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July 5, 2025 No Comments
Design Essentials
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Logo vs. Brand Identity – What’s the Difference (and Why It Matters?)

A logo might be the face, but your brand identity is the full wardrobe, soundtrack, and personality to match. This post unpacks the difference between these two often-confused concepts—and shows why building a cohesive identity beats slapping a pretty mark on things every time.

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July 5, 2025 No Comments
Design Essentials
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The Secret Life of Typography: Why Fonts Aren’t Just Pretty Letters

Typography isn’t just about picking a nice font—it’s your brand’s voice, mood, and first impression. This blog explores the hidden power of type with wit, wisdom, and a dash of Helvetica.

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July 4, 2025 No Comments
Design Essentials
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Why You Absolutely Need a Home or Landing Page

Think a killer logo is all you need? Think again. Without a landing page, your brand’s voice is shouting into the void. Here are five cheeky reasons why a simple, well-crafted page can turn heads, clicks—and clients.

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July 3, 2025 No Comments
Design Essentials
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What Type Are You? The 5 Basic Logo Styles (and Their Personality Types)

Not all logos are created equal—some go minimalist, others go full mascot. Whether you’re launching a luxury brand or a coffee shop shaped like a Viking helmet, there’s a logo style for you. Here’s a light-hearted look at the 5 basic types (and which one’s secretly judging Comic Sans).

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July 3, 2025 No Comments
Understanding Colour
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What’s Your Brand Wearing? The Secret Life of Colour in Logo Design

Your brand’s colours aren’t just for show—they’re doing psychological acrobatics behind the scenes. From red’s fiery energy to blue’s corporate cool, this blog unpacks what colour says about your business (and why yellow might be your secret weapon).

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July 3, 2025 No Comments
Design Essentials
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5 Things Every Great Logo Has (That Yours Might Not… Yet)

Not all logos are created equal. Some sparkle with purpose, while others look like they lost a fight with Microsoft WordArt. Here are five traits that truly great logos have—and why yours might be due for a glow-up

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July 3, 2025 No Comments
Design Essentials
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How to Spot a Great Logo Designer (Without Needing a Decoder Ring)

Looking for a logo designer who gets it? Here are five signs you’ve found someone who can translate your business into a visual identity that actually means something—without hiding behind jargon or swooshy clip art.

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July 3, 2025 No Comments
Understanding Colour
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The Power of Pantone Colours: Why Your Logo Deserves More Than “Close Enough”

Why should your logo colour always look the same, whether it’s on a billboard or a business card? Because “close enough” isn’t good enough for your brand. Discover why Pantone beats CMYK when consistency, impact, and recognition matter

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July 3, 2025 No Comments

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